Collaborate, Build, Iterate
Using a static site generator was natural for the team: Central uses Jekyll to create and maintain style guides for clients. They are also huge fans of Markdown and could thus easily integrate Jekyll in their workflow.
Using such a tool allowed us to work together using Git and to have everything, including the content, in version control. The team at Central could concentrate on design, content and front end while I was working on the data model, logic and Jekyll build. Using a static site generator with a team that is used to collaborate and iterate quickly meant that we had a working website we could deploy to any server in a matter of days.
Close collaboration with UX and Design
One of the nice aspect of that project is that it allowed me to collaborate with seasoned UX and visual designers. Keeping a copywriter in the loop was also easy once we started pushing the website on a staging server. Jekyll essentially got out of the way to become the tool we used to collaborate.
I already use Jekyll a lot to create HTML/CSS/JS prototypes and publish them on Github pages for my clients to see. This project has prompted me to look into using Jekyll or file based CMS like Statamic for the final product too.